MADD believes media entities
(television, radio, magazines, newspapers, and internet) should establish
and/or be held accountable to strong guidelines that will restrict alcohol
advertising and marketing from reaching underage audiences, encouraging over-consumption
in those over the age of 21 or promoting driving after drinking. These
standards should apply to all alcohol advertising including beer, wine,
distilled spirits, and malt beverages.
Media
guidelines should include:
- Time, place, and manner restrictions on all television alcoholic beverage advertising so as to limit the exposure of underage viewers to such advertising.
- A matching amount and comparable placement of air time/ad space for alcohol-related public health and alcohol-related safety messages for young people and adults. These counter-ads must be produced by a government agency or an independent agency or public health experts not affiliated with the alcohol industry.
- Application of MADD's standards to product promotion at events that are likely to be televised.
